Man, I do not like returning from vacations. I did not do any work for six days including checking email. It was really nice while it lasted, but returning to 300 emails, piles of mail, and loads of unpacking…not so much fun. Writing a blog was the collateral damage. I didn't get around to reading the newspaper (Boston Globe) until last night and found a really interesting article regarding bloggers. You can read it here. The title was We're Bloggers We Get Stuff For FREE. The article goes on to explain a new law that requires bloggers and Twitterers who write a review or endorsement of a product to disclose when they receive free merchandise or payment for writing about the item. Hmmmm… interesting. I'm not really sure how they would police that, but I thought it could provoke some interesting conversation. Is this also a way for the government to track these freebies for taxation purposes? I don't know, just asking. I guess some of the real benefactors are the "Mommy bloggers" and fashion bloggers. Last year, Proctor and Gamble invited 15 influential bloggers who routinely get freebies like plush toys and strollers (WHAT?!!) to an all expense paid trip to their corp headquarters. While there, execs asked for feedback and informed them of their charitable efforts. I know that Hickory Chair has done something similar. In the past, they have invited bloggers to Hickory Chair University which is all expense paid class. Having gone to a business school that Proctor and Gamble heavily recruits from, I just think these companies are savvy and smart. The article was a bit of a buyer beware. Essentially, the goal was to have readers understand the relationship between the the company from which the products are being reviewed and the reviewers. So, what says you? For the record, I haven't received anything for free. However, I did attend HCU on their nickel, but I have an account, and have been buying from them for a year. I'm not sure that counts but I'm disclosing just in case. For the future, if I don't love it, I won't be writing about it. Discuss!
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I just started blogging and I do it for fun. I love to read blogs and have made many friends online. I don’t care if someone reviews something and they got it for free. Who cares! The gov. just wants their part. How can they police that? I know that blogging has become a business but I just enjoy doing it for fun.
I get offers from time to time for freebies however I only took one up on it. I got to choose a cookware item of my choice and then wrote a review on it. I did disclose it on my blog however since I wanted to be honest with my viewers.
There are some shady people out there. I got an e-mail recently where I could list the amount of money I wanted to review an item and if I “didn’t” disclose that I got paid for the review, they would pay me more. I declined any offer from that company.
As a result of my one review for the cookware firm, I got an interview from a magazine; that interview will appear next year.
As for product reviews, I have also read that some firms are writing their own product reviews and putting it on their own website.
The bottom line for me is always being honest and having integrity. I won’t compromise that for anyone. I certainly won’t ever compromise it on my blog.
I rarely endorse anything on my blog and when I do, I make sure people know it. On the flip side, like with the cookware company, they were an honest group and I even mentioned their service on my magazine interview. There are legitimate and honest businesses out there and that’s o.k.
I don’t know how they will police that either. Melanie, read what happen to Dream Mom. I think that is what the article was talking about. At the end of the day you still have only yourself to look at in the mirror. You are right DM it is about personal integrity. There must be enough peeps on the take out there or the need for a law wouldn’t be warranted.